<br/> <br/> <br/> <br/> <br/><br/><br/>You may be thinking this does not pertain to your business, as it is already enjoying success and getting loads of site visitors. If you wish to keep your business ticking over happily, or of you want to build it to greater heights, a blog needs to now form part of your web activity. Keeping your current base of customers and getting it to grow on an ongoing basis, it is vital to have a business blog. It can add value to a web site that is already thriving, which wouldn't be possible without making use of a business blog.<br/><br/>With a static website, there is no sense that there is a real person behind it. People prefer to know there is a genuine person, who will answer when a question is asked. A site that's solely text and several pretty graphics is not enough. With a blog, the guests can make comments, and you can react to what they say, allowing for a rapport that is not possible with a static site. Social networking websites have made interaction with others a daily part of life, and especially so with important decisions like when buying something. The content on a blog may be updated with all the newest information, to keep website visitors fully abreast of matters. You could be discussing information that is new and appropriate.<br/><br/>Search engines are responsible for 80% of a web site's visitors, and site owners know this. The major search engines are the most effective source of targeted prospects. If you have specific services or products, people will find them if they are searching for them via search queries. In this way highly relevant website traffic is driven to your web site. In order to get on the search engines without a great deal of hassle, the pages have to be indexed, which happens much quicker with blogs than static pages.<br/><br/>With the unique ping function that blogs have, website traffic can be directed faster and easier to a blog than a static website. Each time a new posting is made, it is pinged, letting the search engines know that completely new content has been put on the site. This gets the search engine bots checking out your site to find out if the content is new and fresh. Your brand new content will be indexed if the spiders okay it, so that when one of your keywords are searched on, your page will appear in the results. You next must give attention to getting a high page rank for many people to visit them.<br/><br/>Internal links are instantly created when you post something new, which doesn't occur automatically with static webpages. Static web pages require that you link them manually, and you also need to build a logical sitemap. You spend valuable time on technical things which are carried out as a matter of course with a blog. When you have a blog instead, you have more time to manage your business. It is now rapidly getting close to the stage where you have to have a blog for your web based business to be a success.