<br/> <br/> <br/><br/><br/>In the event you already have a profitable business and your site has plenty of visitors, you might wonder why you must have a business blog. If you wish to keep your business ticking over happily, or of you want to build it to greater heights, a blog must now form part of your online activity. Keeping your existing base of consumers and getting it to grow on an ongoing basis, it is essential to have a business blog. If your website is already enjoying success, a business blog can add value to it.<br/><br/>A static website does not generate the feeling that there is a person real somewhere, someone you can talk to. People want to know there is a real person, who will answer when a question is asked. They prefer to know the web site is more than just text and graphics. A blog lets you communicate with your website visitors, who can put up questions and comments and get your personal attention, which creates rapport, something you are unable to do on a static web site. With all of the social networking around, people prefer interaction, especially before they consider buying any product. The content on a blog can be updated with all the most up-to-date information, to keep visitors fully abreast of things. You could be sharing information which is new and pertinent.<br/><br/>Web owners are now aware of the fact that the search engines send 80% of the visitors to their websites. This is definitely the best way to receive site visitors that is targeted. People will find your goods and services via their search queries on the various search engines. That is why it is great for driving the kind of visitors you want to your website. It is much faster getting blog pages indexed than static pages, which is needed for showing up in the search engine results.<br/><br/>Blogs have something distinctive, the ping function, which makes it much easier to generate traffic to a blog than a static page. http://null Every time a new post is made, it is pinged, letting the search engines know that fresh content has been put on the web site. This gets the search engine bots looking over your site to find out if the content is new and fresh. If it is, the fresh pages will get indexed, which means when the keywords are looked for, your pages will come up. Then it is merely a matter of getting your web pages to rank high enough so that lots of people will view them.<br/><br/>Internal links are immediately created when you publish something new, which doesn't happen automatically with static web pages. Static web pages require that you link them by hand, and you also must build a logical sitemap. You spend valuable time on technical jobs which are completed as a matter of course with a blog site. When you've got a blog instead, you have more time to manage your business. It is now rapidly getting close to the stage where you have to have a blog for your online business to be a success.